Discuss the role & importance of physical distribution in the consumer products marketing


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Marketing Management


Answer the following question.
Q1. What is Non store retailing? (10 marks)
Q2. Explain Personal selling. (10marks)
Q3. Explain Warehousing and Inventory Decisions. (10marks)
Q4. R.K. Industries Ltd., intends to launch a new folding exercise cycle in Indian market. As a marketing manager which steps would you like to take while launching this product? How will you conduct the test marketing for this product. Make necessary Assumptions and justify your answer. (10marks)
Q5. Discuss the role & importance of physical distribution in the consumer products marketing. (10 marks)
Q6. What are the various types of Brand Extensions. Explain with necessary examples wherever required. (10 marks)
Q7. Give the stepsin launching a new product. Also give various methods of test marketing a new Product. (10 marks)
Q8. Define the term Channels of Distribution. Describe various types of channels used for distributing the consumer product and industrial products and industrial products. What are the aspects considered while selecting the channels of distribution. (10 marks)



Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact

ARAVIND – 09901366442 – 09902787224

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