How the store house staff has reacted to SnapComms Discuss
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Business Communication
Case Studies
CASE STUDY (20 Marks)
Effective business communication skills
are at the heart of every organization. Multiple studies have shown that poor communication
between managers and their subordinates can result in catastrophic outcomes for
both the organization and the individuals. This is why as a manager;
communication is the next most important thing after establishing your goals
and milestones. Improving these skills and enabling good communication helps
speed up projects, increase faster deliverables, produces excellent results and
boosts employee morale. When people have a clear picture of their tasks and job
descriptions, it is often easy for them to meet set targets and goals.
Unfortunately, some managers are not very good at communicating their ideas to
their subordinates. The following are some tips that will help you become a
better communicator in the workplace. The first major cause of friction and resentment
in the workplace is unclear goals and unrealistic deadlines. Some supervisors
and managers do this a lot and then wonder why their workers cannot get the job
done. Unclear goals and unrealistic deadlines often starts a vicious negative
cycle in the workplace: workers don’t do their jobs well, managers go into a
tirade and punish workers, workers become demoralized and unproductive,
managers threaten workers with job termination, creating a cycle of tension and
mistrust. The best way to avoid all these is to be clear from the get go. This
means clear directives, clear milestones and deadlines, listening to feedback
or suggestions with an open mind and flexibility in strategies. This might be
difficult if you have to write all these down, send out memos all the time or
chase individuals down for an update. This is why you should use task management
tools like Score to assign tasks, manage expectations, monitor productivity and
track results among your subordinates. Team members can access the
collaboration platform, upload deliverables, and check off
deadlines or completed milestones.
Wherever you have a group of people, you are likely to experience friction.
People may have opposing views, have to work with limited resources, disagree
with each other on strategies and squabble over things as trivial as a jammed
copier. Some of these issues will be minor and will subside within time.
However, the major problems can often exacerbate to become major bottlenecks.
This is why you need to create an open, safe, working environment.
Answer
the following question.
Q1.
Why Effective business communication skills are necessary for a manager?
Elaborate.
Q2.
How can you become a better communicator in the workplace? Discuss.
CASE STUDY (20 Marks)
It is not enough to be an outstanding
business expert only back at home. As a member of the European Union, Hungary
is in great need of business and communication professionals who are able to
understand the challenges and key issues of international economic relations in
order to exploit any opportunities that may arise. If you are seeking to do
that, you need secure knowledge of economic and business matters, a fluent
command of a second language for professional purposes and thorough practical
and work experience. The International Business Economics program of MET offers
exactly that. Our graduate students, with professional level ability in at
least two foreign languages, leave school as well trained business experts with
the potential to achieve success and immediate results in the international
business scene. THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO are well informed
with a keen interest in the world of international business, politics and the
media, who look to find their future career in an international environment and who are open to
exposure to foreign cultures. Future students should also be able to use two
foreign languages for most personal needs with a desire to improve their
existing language skills so that they become an important asset both in their
future career and for their companies.
Answer
the following question.
Q1.
Why the knowledge of at least two foreign languages is necessary for
international business? Discuss.
Q2.
Give an overview of the case.
CASE STUDY (20 Marks)
Many companies and organizations use
Versant tests because they help organizations to uphold language standards that
are critical to customer satisfaction and employee productivity. When English
language and communication skills are essential for success on the job, Versant
automated tests can quickly and objectively screen candidates. The test is
administered in just minutes by telephone or computer. Improve your staffing
and talent management processes with these accurate, reliable tests that drive
positive business results. • Competency areas – English oral and written
language proficiency • Administration type – Automated by phone (spoken English)
(written English) “The Versant Pro – Writing Tests are very useful in
developing email skills. We use the tests to create content for our custom
email 2.0 classes. The most useful feature for me? The assessment of email
“Voice and Tone” – such email skills are the ones that make all the difference
for employees working across cultures and teams. I see the Versant Pro –
Writing Test as a key tool to help us maximize the return on our time and
training dollars.” – Alka Pinto, Lead – India Learning Center, Qualcomm India
Pvt. Ltd “Backed with accurate and unmatched technology, the Versant tests
helped us standardize and scaleup our recruitment process. This led to
significant improvement in the quality of hires on communication skills which
considerably helped us optimize both our recruitment and training bandwidth.”
Answer
the following question.
Q1.
What are Versant tests? Why these tests are necessary? Explain
Q2.
Give an overview of the case.
CASE STUDY (20 Marks)
Virgin Mobile UK is a mobile phone
service provider operating in the United Kingdom (UK) and part of Virgin Media,
the first provider of all four broadband, TV, mobile phone and home phone
services in the UK. It operates 80 stores, employing 550 staff in
retail outlets and a further 200 in
“Lite” popup locations. Sarah Arthur is the Retail Communications Manager at
Virgin Mobile UK. The Retail Communications team is responsible for employee
communications across all Virgin Mobile retail outlets. The team needs to ensure
that key internal messages are delivered to retail staff in a timely manner and
that they can access operational information — new packages and special offers,
company news, IT notifications, internal campaigns and requests for feedback — regardless
of location or desktop environment. Virgin Mobile was relying on email and its
intranet for communicating with retail staff. They needed to continue to work
with their existing employee communication channels and systems but they also
wanted to explore ways of delivering push communications which their core
systems couldn’t do. Virgin Mobile implemented the SnapComms internal
communications software in 2008 and is using Desktop Alerts, Desktop Tickers,
Staff Surveys and Internal Newsletters. Arthur confirms that “SnapComms is a
key tool for sending information to stores.” It is now their main retail
communication channel and vital to operations, as the information it conveys to
staff enables Virgin Mobile to trade very day. Arthur explains that “store
staff on the shop floor needed something that popped up in whatever tool they
were using and SnapComms gave us that ability. It is the tool we use to push
information to store staff.” The desktop alerts have been used in a wide
variety of situations such as to notify staff when support centers are closed,
advise the time and nature of IT systems changes, provide updates about
tariffsand exclusions and communicate sales incentive campaigns. While each of
the SnapComms’ employee communication channels that Virgin Mobile is using can
be used in isolation, they do integrate seamlessly. For example the staff
survey is used to get feedback and views from stores and can be distributed in
combination with a desktop alert, directing employees to further information
and the link to the survey. Store managers are very supportive of the staff
surveys and understand their importance in getting information back from the
stores to head office, and it’s not unusual to achieve 100% response rates from
these. Stores have reacted well to the tools and it’s simple and easy for them
to receive information. This has been achieved through the Retail
Communications team
controlling the level of communication
so that staffs are not bombarded. They have ensured that the tools are not
overused and that they do not step outside users’ expectations.
Answer
the following question.
Q1.
How SnapComms.is used for sending information to stores? Explain.
Q2.
How the store house staff has reacted to SnapComms? Discuss.
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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